These are useful resources to help when thinking about hooks, stories, content that will connect with your audience:

• Charity Comms – Charity Storytelling
• Google Trends (useful to see who is talking about what)
• PipDecks (useful to workshop with your team to work out what to talk about)
• Content Pillars (a way to focus on themes to create words around)
• AnswerThePublic (what are people searching for to help see if your hooks will engage online)
• BrandMentions Hashtag Tracker (free hashtag tool to see reach across social media channels)

When it comes to loops (or tactics), you might find the following helpful to evaluate what to use for your organisation:

• Buffer (offer a non-profit rate for social media management)
• Later (offer a non-profit rate for social media management)
• Google Ad Grants (Free Google Ads for non-profits – can be difficult to implement!)
• LinkedIn Ad Grants (Delivered through funding rounds and hard to access)
• HubSpot (free for2000 emails a month)
• MailerLite (30% off for nonprofits be careful when transferring contacts as the spam filter is good)

And not forgetting good old ChatGPT! When thinking about hooks – or messages – through ChatGPT, I generally:

• Provide reference material to help set the tone
• Provide notes on a discussion to see what it can pull out that might connect and engage
• Check it for accuracies (or inaccuracies!)
• Edit for the right tone and style

I’ve found the following useful:

• Facebook – Third Sector PR & Comms Network (great place to ask and answer questions)
• Facebook – Fundraising Chat (focused on fundraising – obviously – but a good resource)
• Comms Creatives (handy newsletter and LinkedIn page)
• Digital Candle (free digital advice for charities)